Naming your interior design business is one of the most exciting and significant steps in building your brand. It’s not just a name; it’s the foundation of your identity, the first thing potential clients notice, and a reflection of the experience you promise to deliver.
Your name will sit proudly on your website, business cards, and Instagram bio. It will spark curiosity, set expectations, and—if done well—stick in the minds of your dream clients.
Naming a business isn’t easy.
You want something unique yet timeless, creative yet professional, and personal yet scalable. The pressure is real, but so is the opportunity.
We understand the importance of getting it right. Your business name is the first step toward creating a brand that stands out and attracts the clients you’ve always dreamed of working with.
Let’s dive into actionable strategies, inspiration, and tips to help you find the perfect name for your interior design company.
Why Your Business Name Matters
Your business name is more than just words—it’s your first impression.
A strong name:
Captures Attention: Clients are more likely to remember and recommend you.
Reflects Your Style: It hints at your design approach, whether it’s modern minimalism or classic luxury.
Builds Credibility: A professional name positions you as an expert in your field.
Sets Expectations: It helps clients understand what to expect when they work with you.
The name you choose can set you apart in a crowded market. It’s your chance to create something memorable, something that makes clients say, “This is the designer I’ve been looking for.”
How to Choose the Perfect Name
Naming your business doesn’t have to feel overwhelming. Follow these simple steps to find a name that fits your vision:
1. Define Your Brand Identity
Start by asking yourself these key questions:
What’s your design style? (e.g., bold and modern, warm and inviting, timeless and elegant)
Who is your target audience? (e.g., young professionals, luxury homeowners, commercial clients)
What emotions should your name evoke? (e.g., trust, creativity, sophistication)
Your answers will guide you toward a name that aligns with your brand’s personality. These questions will be the vehicle that will steer your whole business journey. If you need help with positioning your business, check out my free 40-page client guide here.
2. Keep It Simple and Memorable
Simplicity is key.
A name that’s easy to spell, pronounce, and remember will always stand out. Avoid overly complicated terms or industry jargon that might confuse your audience.
3. Make It Unique
Research is critical. Look at what other interior design companies are naming themselves, and make sure your name stands out. This is your chance to carve out your own space in the industry.
✔ Check for domain availability to ensure your name can translate seamlessly into a website.
4. Think Long-Term
Choose a name that will grow with you. If you’re starting small but dream of expanding into new markets or services, pick something that won’t limit you.
✔ Avoid hyper-specific names like “NYC Small Space Design” unless you’re certain your focus will never change.
Interior Design Business Name Ideas
Here’s some inspiration to spark your creativity:
Style-Focused Names
Minimalist Haven
Classic Interiors Co.
Luxe Spaces
Personal Branding Names
By [Your Name]
[Last Name] Design Studio
Designs by [Your Name]
Location-Based Names
Urban Luxe NYC
Coastal Interiors
Southern Elegance
Creative Play on Words
The Space Makers
Inside & Out
Dreamscapes
Remember, your name should feel like an extension of your work—a reflection of the experience you want to create for your clients.
Common Pitfalls to Avoid
Naming a business is exciting, but there are a few traps to watch out for:
Generic Names: Avoid names that don’t stand out or feel overused in the industry.
Complicated Spelling: If clients can’t spell it, they can’t Google it.
Trendy Choices: Trends fade, but your name should stand the test of time.
Ignoring Legalities: Always check for trademarks and domain name availability before finalizing your choice.
How to Test Your Name
Before committing to a name, test it:
Say It Out Loud: Does it roll off the tongue naturally?
Ask for Feedback: Share it with trusted friends, colleagues, or mentors to get honest opinions.
Check Online: Ensure social media handles and domains are available.
Imagine It Everywhere: Picture it on your website, logo, and marketing materials. Does it feel right?
What’s Next?
Your business name is the start of an incredible journey. It’s the foundation of your brand and a reflection of your dreams as a designer. But naming your business is just the first step—branding, marketing, and positioning come next.
At Architecture Templates, we’re here to guide you every step of the way. Whether you need templates to streamline your client process or strategies to grow your business, we’ve here to help.
Ready to create a brand that stands out? Download our free 40-page guide to learn how to position your interior design business for success.
Until the next blog,
